NADIA ABRAHAMSEN

about

KINZ KANAAN

Branding & graphic design

ABOUT THE COMPANY:

Kinz means ‘treasure’ in Arabic, while Kanaan originates from the ancient land of Canaan –  a region historically renowned for its superior craftsmanship and artistic expression and the root of Maysoun Kanaan’s Palestinian heritage.

ROLE:

Graphic Designer & SoMe content Consultant

 

Date:

May 2021 – present

01

Visual Identity

 

INSPIRATION
COLORS

PRIMARY COLORS

Kinz Kanaan wants to represent as a high end classical design with an ethic touch which is rooted in Arabic ancient culture. I choose this bright brown color, matching with a matte black and white.

#915C1D

#212121

#F5F5F0

SECONDARY COLORS (color bank)

Using my research into ancient Arabic and Moroccan culture, as well as ancient mosques and temples, I provided them with a color bank for use for future collections or social media.

#14A3A1

#BF6F84

#021E73

#1B3A2D

TYPOGRAPHY

THIS IS AN EXAMPLE OF A HEADER.

Font name: Trajan Pro 3 Regular

THIS IS AN EXAMPLE OF A SUB-HEADER

Font name: Futura PT Book

This in an example of the body text.

Font name: Futura PT Light

NEW TYPEFACE
Kinz Typeface

Font name: Trajan Pro 3 Light

02

Graphics & Print

Graphics

Fatimas Hand made in Ai.

My client wanted a soft outline, but the opposite on the inside.

Print

Thank you card made in Adobe InDesign

03

Content Creation